The Marketing Equation: M=eC

What It Means:

M = Impact of the message.
e = Exposure: what we see/hear/experience.
C = Credibility: what we believe of what we see/hear/experience.

If either exposure or credibility is zero, the impact is zero. This changes everything in media, marketing, and AI communications.

This is the equation that defines modern effectiveness — and reveals the existential threat to markets, media, and democracy. Exposures are everywhere. Credibility is vanishing.

But there’s a solution. A December 2000 patent application predicted how to manufacture credibility at scale — and modern frontier AIs confirmed it. It provides the mathematical foundation for restoring authentic credibility at scale.

It’s called the "Pedia Effect": The process of turning content into credibility — instantly — by fulfilling structured expectations.

This isn’t a theory. It’s working. And it changes everything.
      Control exposures? You’ve got reach.
      Control credibility? You’ve got the future.

Join the Credibility Network. Reclaim your voice. Multiply your impact. Protect your independence.

Full details of the Marketing Equation or request a private briefing.