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Welcome to Pedia®- The Encylopedia Network

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Our Mission:
The mission of the PediaNetwork® is to provide consumers with EXACTLY the information they want, EXACTLY when they want it, from an independent third-party consumers can trust and remember, about the products and services that consumers want to buy.

The PediaNetwork® publishes consumer information encyclopedias on products and services, as well as the companies that provide them. The PediaNetwork® is 100% consumer aligned, 100% transparent and fully embraces the Project VRM (Vendor Relationship Management) principles and goals.

Wherever consumers encounter the PediaNetwork® logo, they can be assured that the information they are seeing has been screened for high-value and accuracy, and that consumers always have control over all aspects of the information. The PediaNetwork® employs a self-correcting mechanism that gives consumers ("anyone, anywhere, at anytime") the right to object to any information they believe is not credible and the PediaNetwork® will contact the provider who will then have the option to "substantiate, modify or pull" the information.

The PediaNetwork® embraces all of the principles and goals of Project VRM, consumers can be assured that the PediaNetwork® is AT ALL TIMES - pro-consumer. No "native ads" - no "surveillance" - no interruptions - nothing consumers don't want. Consumers at all times have complete control over their data and may opt-in or opt-out at their sole discretion.

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PediaNetwork® Marketing News:
How To Become The Largest Agency In The World
22 Jan 2018 at 12:01am
A few days ago, a fine fellow named Matt Bergman was kind enough to say some very nice things about me on LinkedIn.Matt did a juxtaposition of excerpts from two different pieces about "branding." One was from WPP (the largest agency holding compan...
Technology And Wisdom
18 Jan 2018 at 12:01am
There is a battle going on for the soul of marketing. It is a struggle between two competing forces -- technology and wisdom.It is not unusual for technology and wisdom to be at odds. Technology moves in a straight line. Wisdom doesn't.When our co...
Sweethearts Or Customers?
16 Jan 2018 at 12:01am
In 2014, I wrote a book called Marketers Are From Mars, Consumers Are From New Jersey. The thesis of the book was that we marketers have largely lost contact with reality and are living in a fantasyland of our own invention.Last week I was doing a...
My Hopes For 2018
11 Jan 2018 at 12:01am
Three years ago I wrote a post called "My Hopes For 2015." Just to show how little things change, I am re-posting it here word-for-word as my hopes for 2018. I'm tired of being disappointed. Every year I have high hopes that it's going to be diffe...
The Copernicus Of Media
7 Jan 2018 at 11:23pm
So today we're having a nice light pleasant day in which no planners will be harmed, no fraudulent or corrupt online bastards will be unmasked, and no agency holding companies will be ridiculed. I know, it sounds a little creepy. But fear not.Inst...

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