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Everything you want to know about everything you want to buy.™

 

Welcome to Pedia®- The Encylopedia Network

Our Mission:
The mission of Pedia® and the PediaNetwork® is to provide consumers with EXACTLY the information they want, EXACTLY when they want it, from an independent third-party consumers can trust and remember, about the products and services that consumers want to buy.

The Pedia® publishes consumer information encyclopedias on products and services, as well as the companies that provide them. Pedia® and the PediaNetwork® are 100% consumer aligned, 100% transparent and fully embrace the Project VRM (Vendor Relationship Management) principles and goals.


Wherever consumers encounter the Pedia® logo, they can be assured that the information they are seeing has been screened for high-value and accuracy, and that consumers always have control over all aspects of the information. The Pedia® employs a self-correcting mechanism that gives consumers ("anyone, anywhere, at anytime") the right to object to any information they believe is not credible and Pedia® will contact the provider who will then have the option to "substantiate, modify or pull" the information.

The Pedia® embraces all of the principles and goals of Project VRM, consumers can be assured that Pedia® is AT ALL TIMES - pro-consumer. No "native ads" - no "surveillance" - no interruptions - nothing consumers don't want. Consumers at all times have complete control over their data and may opt-in or opt-out at their sole discretion.


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Pedia® Marketing News:
The Mystery Of Modern Media
16 Sep 2020 at 7:34pm
There was a time, not that long ago, when advertisers could reach just about everyone pretty easily. All it took was a lot of money and a simple media buy on a handful of TV, radio, and print outlets. Back then, harnessing the power of mass media ...
Carnival Of Hypocrisy
8 Jun 2020 at 3:02pm
"By 2017, American companies had put at least $2.6 trillion into offshore tax shelters...Nike had $12.2 billion.... The company estimates that if its $12.2 billion was repatriated to the U.S., it would owe $4.1 billion in U.S. taxes... Designat...
Puzzles and Mysteries
13 Apr 2020 at 6:10pm
I was rummaging through old blog posts and came upon this one from almost 13 years ago. Since no one read my blog 13 years ago, and I liked this post, I thought I'd re-post it.An article by Malcolm Gladwell in The New Yorker leads me to believe th...
A Seriously Imperfect Species
9 Apr 2020 at 4:28pm
I wrote this a few days ago but didn't post it because I felt uncomfortable about posting non-positive things during this unpleasant period.  However, after reading the great Mark Ritson's column today, and seeing that he isn't afraid to be level-...
Branding And Grandstanding
30 Mar 2020 at 4:57pm
I sometimes listen to branding "experts" talk and wonder if they live on the same planet I do. I hear them say...Consumers want to ?join the conversation? about brands.Consumers want to co-create with brands.Brands need to create communities of en...

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