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Everything you want to know about everything you want to buy.™

 

Welcome to Pedia®- The Encylopedia Network

Our Mission:
The mission of Pedia® and the PediaNetwork® is to provide consumers with EXACTLY the information they want, EXACTLY when they want it, from an independent third-party consumers can trust and remember, about the products and services that consumers want to buy.

The Pedia® publishes consumer information encyclopedias on products and services, as well as the companies that provide them. Pedia® and the PediaNetwork® are 100% consumer aligned, 100% transparent and fully embrace the Project VRM (Vendor Relationship Management) principles and goals.


Wherever consumers encounter the Pedia® logo, they can be assured that the information they are seeing has been screened for high-value and accuracy, and that consumers always have control over all aspects of the information. The Pedia® employs a self-correcting mechanism that gives consumers ("anyone, anywhere, at anytime") the right to object to any information they believe is not credible and Pedia® will contact the provider who will then have the option to "substantiate, modify or pull" the information.

The Pedia® embraces all of the principles and goals of Project VRM, consumers can be assured that Pedia® is AT ALL TIMES - pro-consumer. No "native ads" - no "surveillance" - no interruptions - nothing consumers don't want. Consumers at all times have complete control over their data and may opt-in or opt-out at their sole discretion.


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Pedia® Marketing News:
The Inescapable Logic of Ad Fraud
4 Jan 2021 at 7:06pm
The recent alarming revelations of Russian hacking of 250 US Government agencies, which went undetected by our most sophisticated cybersecurity defenses including the military?s Cyber Command, the National Security Agency, and the Department of Ho...
Part 2: Is Creative Advertising Really More Effective?
21 Dec 2020 at 5:35pm
Last week I wrote a post that posed the question, "Is Creative Advertising Really More Effective?" 

As someone who has been a lifelong advocate for the power of creativity in advertising, I admitted that while I believe the answer is a resounding "...
Is "Creative" Advertising Really More Effective?
17 Dec 2020 at 5:45pm
As long as I've been in the advertising business there has been a very large question smoldering under the surface of my skin: Does advertising that we deem to be more creative actually produce better business results, or is that just a fond wi...
The Mystery Of Modern Media
16 Sep 2020 at 7:34pm
There was a time, not that long ago, when advertisers could reach just about everyone pretty easily. All it took was a lot of money and a simple media buy on a handful of TV, radio, and print outlets. Back then, harnessing the power of mass media ...
Carnival Of Hypocrisy
8 Jun 2020 at 3:02pm
"By 2017, American companies had put at least $2.6 trillion into offshore tax shelters...Nike had $12.2 billion.... The company estimates that if its $12.2 billion was repatriated to the U.S., it would owe $4.1 billion in U.S. taxes... Designat...

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