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Welcome to Pedia®- The Encylopedia Network

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Our Mission:
The mission of the PediaNetwork® is to provide consumers with EXACTLY the information they want, EXACTLY when they want it, from an independent third-party consumers can trust and remember, about the products and services that consumers want to buy.

The PediaNetwork® publishes consumer information encyclopedias on products and services, as well as the companies that provide them. The PediaNetwork® is 100% consumer aligned, 100% transparent and fully embraces the Project VRM (Vendor Relationship Management) principles and goals.


Wherever consumers encounter the PediaNetwork® logo, they can be assured that the information they are seeing has been screened for high-value and accuracy, and that consumers always have control over all aspects of the information. The PediaNetwork® employs a self-correcting mechanism that gives consumers ("anyone, anywhere, at anytime") the right to object to any information they believe is not credible and the PediaNetwork® will contact the provider who will then have the option to "substantiate, modify or pull" the information.

The PediaNetwork® embraces all of the principles and goals of Project VRM, consumers can be assured that the PediaNetwork® is AT ALL TIMES - pro-consumer. No "native ads" - no "surveillance" - no interruptions - nothing consumers don't want. Consumers at all times have complete control over their data and may opt-in or opt-out at their sole discretion.


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PediaNetwork® Marketing News:
Trump's Twitter Torrent Doesn't Have Legs
31 Jan 2018 at 12:01am
Last week I was interviewed by BBC World Services. The topic of the interview was Trump and Twitter. One of the questions they asked was whether the fascination with Trump's tweets would be the new normal for politicians. My answer was no.Historic...
The Problem Isn't Technology. It's Us.
29 Jan 2018 at 12:01am
A few years ago we entered what might be termed the ?technological? era of advertising. In this era, machines and software took a lot of the tasks that used to be done by people and started to do them quicker, and in some cases better.Recently, we...
How To Become The Largest Agency In The World
22 Jan 2018 at 12:01am
A few days ago, a fine fellow named Matt Bergman was kind enough to say some very nice things about me on LinkedIn.Matt did a juxtaposition of excerpts from two different pieces about "branding." One was from WPP (the largest agency holding compan...
Technology And Wisdom
18 Jan 2018 at 12:01am
There is a battle going on for the soul of marketing. It is a struggle between two competing forces -- technology and wisdom.It is not unusual for technology and wisdom to be at odds. Technology moves in a straight line. Wisdom doesn't.When our co...
Sweethearts Or Customers?
16 Jan 2018 at 12:01am
In 2014, I wrote a book called Marketers Are From Mars, Consumers Are From New Jersey. The thesis of the book was that we marketers have largely lost contact with reality and are living in a fantasyland of our own invention.Last week I was doing a...

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