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Everything you want to know about everything you want to buy.™

 

Welcome to Pedia®- The Encylopedia Network

Our Mission:
The mission of Pedia® and the PediaNetwork® is to provide consumers with EXACTLY the information they want, EXACTLY when they want it, from an independent third-party consumers can trust and remember, about the products and services that consumers want to buy.

The Pedia® publishes consumer information encyclopedias on products and services, as well as the companies that provide them. Pedia® and the PediaNetwork® are 100% consumer aligned, 100% transparent and fully embrace the Project VRM (Vendor Relationship Management) principles and goals.


Wherever consumers encounter the Pedia® logo, they can be assured that the information they are seeing has been screened for high-value and accuracy, and that consumers always have control over all aspects of the information. The Pedia® employs a self-correcting mechanism that gives consumers ("anyone, anywhere, at anytime") the right to object to any information they believe is not credible and Pedia® will contact the provider who will then have the option to "substantiate, modify or pull" the information.

The Pedia® embraces all of the principles and goals of Project VRM, consumers can be assured that Pedia® is AT ALL TIMES - pro-consumer. No "native ads" - no "surveillance" - no interruptions - nothing consumers don't want. Consumers at all times have complete control over their data and may opt-in or opt-out at their sole discretion.


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Pedia® Marketing News:
Branding And Grandstanding
30 Mar 2020 at 4:57pm
I sometimes listen to branding "experts" talk and wonder if they live on the same planet I do. I hear them say...Consumers want to ?join the conversation? about brands.Consumers want to co-create with brands.Brands need to create communities of en...
Decade Of Delusion
19 Feb 2020 at 4:36pm
I like to think of my new book, Advertising For Skeptics, as an undiluted bounty of heretical, unpopular, and aberrant thoughts about our industry. It is now available at Amazon. The past decade was expected to be a golden age for advertising. We ...
Looking For Problems
6 Feb 2020 at 4:22pm
One of the biggest dangers successful brands face is falling into the hands of dumbass marketers.Successful brands are usually created by an inscrutable recipe of hard work, good product ideas, luck, and competent marketing. After a period of succ...
Storytelling Or Personalization -- Pick One.
3 Feb 2020 at 5:35pm
For the past couple of years, the advertising industry has been fixated on two themes: the creative side of the business has been preoccupied with "storytelling," and the media side has been hooked on "personalization."What no one seems to realize...
Imbecile Of The Decade
28 Dec 2019 at 4:52pm
We have double torture this year. Not only are we ending a year, we're also ending a decade (pettifogging killjoys will take great pains to instruct us that the decade doesn't technically end until next year. I don't care. I'm celebrating this yea...

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