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Everything you want to know about everything you want to buy.™

 

Welcome to Pedia®- The Encylopedia Network

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Our Mission:
The mission of Pedia® and the PediaNetwork® is to provide consumers with EXACTLY the information they want, EXACTLY when they want it, from an independent third-party consumers can trust and remember, about the products and services that consumers want to buy.

The Pedia® publishes consumer information encyclopedias on products and services, as well as the companies that provide them. Pedia® and the PediaNetwork® are 100% consumer aligned, 100% transparent and fully embrace the Project VRM (Vendor Relationship Management) principles and goals.


Wherever consumers encounter the Pedia® logo, they can be assured that the information they are seeing has been screened for high-value and accuracy, and that consumers always have control over all aspects of the information. The Pedia® employs a self-correcting mechanism that gives consumers ("anyone, anywhere, at anytime") the right to object to any information they believe is not credible and Pedia® will contact the provider who will then have the option to "substantiate, modify or pull" the information.

The Pedia® embraces all of the principles and goals of Project VRM, consumers can be assured that Pedia® is AT ALL TIMES - pro-consumer. No "native ads" - no "surveillance" - no interruptions - nothing consumers don't want. Consumers at all times have complete control over their data and may opt-in or opt-out at their sole discretion.


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Pedia® Marketing News:
The Annual Invisible Advertising Awards
11 Dec 2019 at 6:10am
It's holiday season which means it's time to give awards for the "_______ of the Year"Every advertising and marketing organization, publication, and media interest group is giving awards to The Real Time Online Digital Media Analyst Of The Year, a...
Advertising's Untold Stories
9 Dec 2019 at 5:49am
Have you ever wondered why the highly touted marketing miracles never seem to work for you? Stick around.In recent years, copywriters, "branding" experts, "strategic" thinkers, and advertising and marketing agencies have evolved a conceit in which...
The Problem With Bubba's Burgers
2 Dec 2019 at 8:08am
Let's do a little thought experiment.You've been driving all morning on a two-lane highway and you're getting hungry. You come to the small town of Nowheresville and at the intersection there are two hamburger joints. One is McDonald's, the other ...
The Six Stages Of Digital Delusion
25 Nov 2019 at 7:25pm
This week an old piece of mine from one of my books got some attention on Twitter when someone posted it. I decided to update it and repost it today.One of our axioms here at The Ad Contrarian Worldwide Headquarters is that in today's world of mar...
Making It Up On Volume
6 Nov 2019 at 10:56am
There's a very old business gag about losing money on every sale but making it up on volume.While the premise of losing on every transaction but making up for it with lots of transactions may be ridiculous, in our confused world of marketing it ha...

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