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Welcome to Pedia®- The Encylopedia Network

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Our Mission:
The mission of the PediaNetwork® is to provide consumers with EXACTLY the information they want, EXACTLY when they want it, from an independent third-party consumers can trust and remember, about the products and services that consumers want to buy.

The PediaNetwork® publishes consumer information encyclopedias on products and services, as well as the companies that provide them. The PediaNetwork® is 100% consumer aligned, 100% transparent and fully embraces the Project VRM (Vendor Relationship Management) principles and goals.


Wherever consumers encounter the PediaNetwork® logo, they can be assured that the information they are seeing has been screened for high-value and accuracy, and that consumers always have control over all aspects of the information. The PediaNetwork® employs a self-correcting mechanism that gives consumers ("anyone, anywhere, at anytime") the right to object to any information they believe is not credible and the PediaNetwork® will contact the provider who will then have the option to "substantiate, modify or pull" the information.

The PediaNetwork® embraces all of the principles and goals of Project VRM, consumers can be assured that the PediaNetwork® is AT ALL TIMES - pro-consumer. No "native ads" - no "surveillance" - no interruptions - nothing consumers don't want. Consumers at all times have complete control over their data and may opt-in or opt-out at their sole discretion.


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PediaNetwork® Marketing News:
True Detective: How Bullshit Becomes A Fact
14 Feb 2019 at 8:01am
There is so much bullshit in our business that sometimes you have to wonder where it all comes from. Yesterday I decided to "peel back the bullshit" and see if I could reconstruct how something that was completely wrong wound up being represented ...
The High Cost Of Online Trash
30 Jan 2019 at 8:01am
The online advertising ecosystem is impossibly complex. Today, I will try to provide a highly simplified overview written for non-media-savvy, non-tech-savvy readers. The idea is to give civilians like copywriters, marketing managers, and auto dea...
How Brand Advertising Became Synonymous With Bullshit
22 Jan 2019 at 8:01am
It has become a generally accepted truth in the marketing industry that we are too focused on short term results and not focused enough on brand building. Field and Binet have done excellent work to demonstrate this. Everyone from Byron Sharp to M...
The Simple-Minded Guide To Marketing Communication
14 Jan 2019 at 8:01am
We marketing people have a dreadful habit of taking the obvious and making it incomprehensible. So today I would like to go against the grain and take the obvious and make it more obvious.If you are someone who has to make decisions about how to s...
Why Online Ads Haven't Built Brands
7 Jan 2019 at 8:01am
This post is adopted from a podcast I did last year.One of the questions I?ve been wrestling with for years is why online advertising seems to be incapable of building major consumer-facing brands. We?ve had 20 years of phenomenal growth of online...

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