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Welcome to Pedia®- The Encylopedia Network

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Our Mission:
The mission of the PediaNetwork® is to perfect the communication between consumers and marketers by providing consumers with EXACTLY the information consumers want, EXACTLY when they want it from an independent third-party consumers believe and remember about every product and service that consumers want to buy.

The PediaNetwork® is 100% consumer aligned and fully embraces the Project VRM (Vendor Relationship Management) principles and goals.

PediaNetwork® Marketing News:
Agencies Profiting From Online Ad Fraud
19 Oct 2016 at 12:01am
We know that fraud is a major problem for online advertisers. But we don't know how big a problem it is. Estimates range from 2% to 90% -- which is another way of saying we have no fucking idea.The ANA (Association of National Advertisers) estimat...
The 3 Stages Of Online Advertising
13 Oct 2016 at 12:01am
I believe that long after I?ve left the advertising world for a better one, people will look back and say that the era of online advertising could be divided into 3 stages.Stage 1: "Fools Rush In"This is the stage we?ve been in for the past 10 yea...
The Walking Dead
11 Oct 2016 at 12:01am
As we've all been told a thousand times by marketing and media geniuses, television is dead. Here are a few examples:Business Insider: "The Death Of TV As We've Known It Is Finally Here"Forbes: "Why Television Is Dead" Politico: "TV Is Dead. Now W...
Who Stole The Ads From Ad Week?
29 Sep 2016 at 12:01am
I'm on my third morning at Advertising Week and I've yet to see an ad.I've seen absurd panel discussions about what marketing will be like in 2030. I've seen a disgraceful PR event disguised as information about the dreadful "McAgency."I've heard ...
The Devaluation Of Creativity
26 Sep 2016 at 12:01am
Today I am reprinting parts of my talk from the IAPI/ADFX awards in Dublin, Ireland last week. For the sake of brevity, I am leaving out some sections and focusing solely on my comments about creativity. Hope you enjoy.  Thank you for inviting me ...

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The PediaNetwork® enables marketers to provide consumers with HIGH-VALUE information delivered at the "consumer's point of need," from an INDEPENDENT THIRD-PARTY, HIGHER AUTHORITY SOURCE THAT CONSUMERS BELIEVE AND REMEMBER.

The PediaNetwork® - is a consumer information channel that provides individuals and businesses with the ultimate CREDIBILITY PLATFORM™ of consumer information resources. It provides merchants and consumers with "CREDIBILTY AT THE POINT OF NEED™". The PediaNetwork® was inspired by elements of the Encyclopedia and the wealth of information that all of us growing up are familiar with. The growing problem for business is that there is simply too much information and it's growing at an increasing rate. CREDIBILITY is now MORE important than ever over interruption-based marketing and advertsing. Businesses trying to reach consumers today have a major problem using the declining reach, traditional electronic and print medias. Over 250 magazines have gone out of business in just a few months of 2009. There is now only once place available where influence on consumers continues to grow year-after-year - the Internet. The solution is not what a company says to consumers about their products and services it's what the consumer BELIEVES.

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